Liganova for Porsche
Dreamers Table

Enriching the boutique bar with a digital projected interface via seamlessly blending the tangible and digital worlds at the heart of the Porsche Concept Store in Stuttgart.

Commissioned by Liganova for the grand opening of the Porsche Brand Store in Stuttgart, our mission was to introduce an interactive experience that enriches the physical bar with a digital layer. The Dreamers AI Table invites customers to engage and delve deeper into the brand theme: ‘Driven by Dreams.’

To seamlessly blend the tangible and digital worlds at the heart of the Store, we generated over 500.000 AI images and created a custom CMS for approving and moderating AI images - as per policy - only approved images were allowed to be shown to customers. As every combination had more than 20 generated images, it is unnoticeable for the customers that the images are AI-pregenerated.
A custom QR code allows users to download their generation.