LET'S EXPLORE Roadshow
For the Skoda LET'S EXPLORE exhibition in Lyon and Barcelona, we created a personalised interactive experience with multiple Touchpoints fulfilling one storyline: 'Make every km count'. Visitors received a custom RFID badge, which tracked their progress and km count across the experience including an 8M reactive tunnel, multiple game stations, a sound shower experience and more.
Personalized Visitor Journey
We implemented a personalized guest journey with the use of short and long range RFID trackers that enabled everyone to take part in the theme of 'Make every km count'.
Visitors could tap their badges to activate stations, play, explore and collect km's in the process. The check out terminal summarized this data and allowed the visitors to take along a highly customized journey.
Games, Immersive AV Experiences and Interactive Exploration
The Odometer, an 8 x 3m back-projected tunnel, transformed the real-time data of collected km into a reactive art installation, which allowed visitors to dive into an audiovisual particle experience. Several interactive exhibits invited guests to learn more about Skoda with playful, collaborative games and experiences including a customized audio exploration.
We transformed the visuals of Skoda's TV ad campaign into an interactive game world featuring scenic beaches. This custom developed, multi-player car game allowed visitors to engage with up to four players in an adventure throughout "Skoda island". After logging in via RFID badge, players used a token on the touchscreen to explore the island and activate hidden stories, all while collecting kilometers.
