Tiffany & Co
Interactive Store Activation

Together with Liganova, we developed an interactive Boutique window to count down the days till Christmas. Each day, customers could unveil a hidden campaign visual just by moving and waving their arms in front of it. The thick layer of glittery particles behaved like layer of snow.

The concept of the user experience, is super easy, yet very successful, since the camera captures movement of people intuitively and starts to mirror this within the screen. The more interaction, the faster the visuals are unveiled. Easy accessible for everyone to play with!

In addition to implementing an interactive installation for customers to play with, the application increases dwell time, generates data that allows the brand to measure interactivity and time spent, so the system contributes to ROI analysis. Multiple add-on features can transform the experience over time and our own CMS allows for easy content management within the running installations.